Saturday, November 21, 2009

Playboy Magazine: Playing nice on the coffee tables of mainstream

It's been a theory of mine for a while that the once taboo men's magazine, Playboy, has shaken off its label as the bible of moral turpitude, to dawn the cloak of a respectful, mainstream avenue for literature, social commentary and critique.

This has happened for three reasons: the Internet has moved pornography away from still pictures and transformed that label to movies; the 'playboy' pose isn't something that's akin to pornography, but rather more closely relates to fine art, even promoting an almost overarching artistic merit. And lastly, its content has seen contributions from diverse sources such as stories by Margaret Atwood, to Marge Simpson as the newest cover model.

Hardly a surprise to the Internet-savvy, but people don't go to magazines anymore for 'the really good stuff.' NO. Save that for the plethora of websites that make you pass through a disclaimer screen asking you to make sure you're old enough to view the content. Nothing that anybody could put in a magazine could be as bad. More importantly, though, is the Internet has changed the medium of porn, replacing the once sought-after pictures with movies. (Note: pornography refers to how acts of a sexual nature are depicted, not actually the substance of what's being depicted.)

Second, the "Playboy" pose. I don't think high-gloss pictures of women posing in the country-side on fur blankets with elegant jewelry constitutes porn. The pictures look like fine art pictures, which do, by their very definition promote some sort of overarching artist merit. In a sense, these types of photos aren't about the women at all, but the quality of the photos. Real pornography has a grittiness to it that photo spreads in Playboy completely lack. The centerfolds look they've been touched up with an airbrush. That's fine, I think everyone knows about airbrushing by now, but the problem is the photos LOOK like they've been airbrushed. Polished is not pornography. If Playboy magazine were a girl, she'd be the type who wears makeup to the gym.

Above all, the content of the magazine promotes a more mainstream audience than say its traditional market penetration of the mid-40s white male. Many fine writers from Margaret Atwood to James Ellroy have published a story in Playboy: hardly headline writers for Penthouse.

In the end, Playboy has made a transition from the secret-porno-stash-closets of fathers, to the coffee tables of mainstream. Think I'm wrong, here's more proof. This past Friday I was in barber shop having my hair cut when I noticed the magazine rack. The two latest editions of Playboy magazine. Just sitting right there, in public. Not tucked away, out there where the world can see them. The part of this argument that makes it art is that this barber shop, is located in the basement of a government of Canada building.








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